Crush Orange

Brand Video 2020

This project did keep us busy for a while, but we really enjoyed doing it and experimenting with new tools. In this case, the client had the need to create an innovative campaign for the presentation of their Crush Orange drink with more flavor and more orange juice

A challenge that allowed us to take the creative direction of the project, which led us to present the story with diversity, fun and a little irreverence. This resulted in the developing of a 1 minute animation video with three large narrative segments:
1. Digital and Social Media, 2. Friendship and Youth, 3. Music and Party, which will deliver a modular product to the client with a lot of versatility for use it at their brand touch points.

We are grateful to our friends from Dos Alas agency who helped us in the co-creation and delivery of this great project.

Development

Special Thanks to Motion Operators (MOPS)

We also want to thank Henry Foster for giving us a early access to the almighty MOPs + in their beta version and thanks to that we managed and obtain incredible results for the production of a few scenes. If you are a Houdini artist and still don't know about MOPs, give it a try and go to motionoperators.com and start using the free version.