Crush Orange

Brand Video 2020

This project did keep us busy for a while, but we really enjoyed doing it and experimenting with new tools. In this case, the client had the need to create an innovative campaign for the presentation of their Crush Orange drink with more flavor and more orange juice

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A challenge that allowed us to take the creative direction of the project, which led us to present the story with diversity, fun and a little irreverence. This resulted in the developing of a 1 minute animation video with three large narrative segments:
1. Digital and Social Media, 2. Friendship and Youth, 3. Music and Party, which will deliver a modular product to the client with a lot of versatility for use it at their brand touch points.

We are grateful to our friends from Dos Alas agency who helped us in the co-creation and delivery of this great project.

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Development

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Client
CCU Crush Orange Chile.

Creative Direction
Dyne Studio.

Art Direction
Dyne Studio, Agencia Dos Alas.

Animation
Dyne Studio.

2D Animation
Fabiola Cortés.

3D Modeling
Nicolás Arce.

Postproduction
Dyne Studio.

Chile

London

New York / EST

Los Angeles / PST

Headquarters

Santiago - Chile
(+56) 9 835 44088
(+56) 9 870 71365

Representation

London - England
Emesse LTD
Manuel Fuentes
(+44) 0 754 9292594

Partnership

New York City - USA Formato Studio
Nicolas Berzin
(+1) 646 867 3048