Falabella

Falabella Family

For falabella.com family the word diversity and good service is the most important thing.

Falabella family is a group of friendly digital characters that represent the collaborators and customers of the great store falabella.com, they are here to help and guide users in all the steps and information sections of the website. In addition to developing these characters, we also made a whole kit of objects and elements that live within in that universe with the goal of improving the information and concern to the user.

This was one of those projects where we collaborated with very talented people and co-created with our friends from Atomica, a task that kept us busy for a few months and the most importance left us and the client very satisfied with the final result.

Development

Actions

All projects that include characters, we must have clear storyboards of how the actions will be. That will be very useful for the development of the following steps in the production.

Houdini TOPS was the perfect tool for a project with a lot object variations, in this case we create a tons of variations for pop up text, pixel clouds, spirals, charts, etc.