Falabella

Falabella Family

For falabella.com family the word diversity and good service is the most important thing.

Fcom_Scn-027_Gaby-Bodega-Inventario_v02

This was one of those projects where we collaborated with very talented people and co-created with our friends from Atomica, a task that kept us busy for a few months and the most importance left us and the client very satisfied with the final result.

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Development

Actions

All projects that include characters, we must have clear storyboards of how the actions will be. That will be very useful for the development of the following steps in the production.

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Houdini TOPS was the perfect tool for a project with a lot object variations, in this case we create a tons of variations for pop up text, pixel clouds, spirals, charts, etc.

Character Development

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Client
Falabella.com

Brand Manager
Santiago Londoña.

Production
Atomica Studio & Dyne Studio

Creative Direction
Matías Boza (Atomica Studio)

Art Direction
Dyne Studio
Matías Boza (Atomica Studio)

Executive Production 
Fernando Valenzuela (Atomica Studio)
Luis Moraga (Atomica Studio)

Production Coordination
Monserrat Pais Leal (Atomica Studio)
Dyne Studio

Character Design
Felo Lira.

Story Boards
Claudio Martinez.

3D Modeling
Simón Bustamante.
Eduardo Dordelly.
Guillermo Perez.

Chile

London

New York / EST

Los Angeles / PST

Headquarters

Santiago - Chile
(+56) 9 835 44088
(+56) 9 870 71365

Representation

London - England
Emesse LTD
Manuel Fuentes
(+44) 0 754 9292594

Partnership

New York City - USA Formato Studio
Nicolas Berzin
(+1) 646 867 3048