Pepsi

Brand Video 2022

A long project that demanded 100% of our energy, this was the case for this Brand Video made for Pepsi Chile and Caribbean Region where we produce a wide variety of visual adaptable material.

Thanks to the result and credibility of projects like Crush Orange, Canada Dry, and Limón Soda gave us, Pepsi knocked on our door with a very interesting Brief, the opportunity to experiment and propose its visual material with the idea that it could be used in a different and modular way in its brand touch points throughout the year 2022-2023 following the brand's new global Brand Guidelines.

Grateful to the entire CCU Pepsi Chile team and PepsiCo for the Caribbean Region Teams for giving us the opportunity to co-create this project which we know the result will be made the most of.

Development

The simulation of liquids was an essential part of this project, therefore having a workflow that adapts to these needs is key to achieving the final result. Big shout out to our friend Alejandro Echeverry for collaborating and sharing valuable knowledge regarding liquid simulation with FLIP tools in Houdini.